The American Airlines AAdvantage Program is turning forty years old; it was introduced in May 1981.
I'm sure we all remember the introduction of the AAdvantage Program, whether you worked in Reservations, Passenger Sales, or Airport Services. I was part of LAX Sales back then.
15 years later, in May 1996, I had the distinct honor of being the Project Manager @ HDQ to create the Requirements and Implement the ELECTRONIC UPGRADE PROGRAM for Advantage Members. When Electronic Upgrades were introduced, AAdvantage STICKERS became a thing of the past. No more peeling them from booklets and pasting them on flight coupons. I was back at DFW Airport when Electronic Upgrade Program was released, and it was a flawless implementation of the "STICKERLESS" Program.
Bob Crandall absolutely loved the AAdvantage program, it created the best brand of customer loyalty for AA along with all of us providing the best customer service in the entire airline industry.