WE'RE AMERICAN AIRLINES DOING WHAT WE DO BEST!

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The Year Was - 1975 

 Here is a little piece of History in the airline industry brought to you by the people of American Airlines!

 Below is a link to one of the greatest and best advertising campaigns for American Airlines.

One side is the Jingle 

We're American Airlines, Doing What We Do Best!

The other side which will automatically play after the Jingle is the Introduction to the new Advertising Campaign focusing on the employees of American Airlines, Customers, and Excellence in the Airline Industry.

 Known as an industry legend, Bob Crandall has been the subject of several books and 

is a member of the Hall of Honor of the 

Conrad Hilton College. 

He is credited with creating the first frequent flyer program in the airline industry, the AAdvantage Program.

He pioneered a  modern reservations systems through the creation of Sabre. 

He is also credited with pioneering 

the concept and execution of a yield management department at American Airlines.  

Robert L. Crandall

President & COO:   1980 - 1985

Chairman and CEO:   1985 - 1998