Known as an industry legend, Bob Crandall has been the subject of several books and
is a member of the Hall of Honor of the
Conrad Hilton College.
He is credited with creating the first frequent flyer program in the airline industry, the AAdvantage Program.
He pioneered a modern reservations systems through the creation of Sabre.
He is also credited with pioneering
the concept and execution of a yield management department at American Airlines.
Robert L. Crandall
President & COO: 1980 - 1985
Chairman and CEO: 1985 - 1998